1. “From the buildings in which we live and work, to the cars we drive, or the knives and forks with which we eat, everything we use was designed to create some sort of marriage between _form________________ and ___function______________.”
2. The folks at IDEO state that they are not experts in any given area. But, they do claim to be experts on the __process of how you desighn stuff__________________, which they apply to the innovation of consumer products.
3. After the team of designers is brought together, told the problem, and informed they have five days to “pull it off,” what phase of the design process do they immediately engage in?
they start by brainstorming
4. Give two examples of what the team members did during this phase.
a. defined specific problems
b. found ways to adress these problems
5. List five rules-of-thumb that IDEO employees follow when they share ideas during the brainstorming phase:
a. one convorsation at a time
b. encourage wild ideas
c. defer judgement
d. build on the ideas of others
e. stay focused
6. Why should wild (and sometimes crazy) ideas be entertained during the brainstorming phase?
to be sure that some of the ideas are new and not already used. the wilder the idea the more originol it is likeley to be
7. After the brainstorming phase was over, the team narrowed down the hundreds of ideas by _voting____________ for those ideas that were not only “cool” but also __buildable_______________ in a short period of time. What phase of the design process is this called?
explore possibilities
8. IDEO believes that the ideas and efforts of a _team_____________ will always be more successful than the planning of a lone genius.
9. Once the ideas were narrowed down and divided into categories, the group was split into four smaller teams. What phase(s) of the design process was each of these groups responsible for?
model or prototypes
10. The leaders at IDEO believe that ___playful_____________ behavior and a comfortable______________ environment are two important reasons why their employees are able to think quickly and creatively to produce innovative results.
11. Sometimes, people come up with great solutions that work by trying their ideas first, and asking for _forgiveness________________ later.
12. Design is often a process of going too far and having to take a few steps back. What phase of the design process would the critique of the four mock-ups come under?
refine
13. Upon critique of the four teams’ models, it was obvious that none of the teams had developed an optimum solution. However, the people at IDEO believe that it is important to __fail___________ often in order to ___succeed__________ sooner.
14. What percentage of the entire week’s time did it take to fabricate the final prototype?
20%
15. Instead of showering his design team with a tremendous amount of praise, what did the boss require his employees to do with their new design?
to take it out and let the public test it out
16. Of all the things that we are surrounded by every day, what has not been placed through the design process?
nature
Conclusion
1. What did you find to be the most impressive part of the team’s effort?
i found it most impressive that the team was able to desighn the shopping cart and fabricate it within 5 days.
2. What advantages are there to having a design team with members that have non-engineering backgrounds?
some advantages of having members on the team that dont have an engineering background is that there point of view is not as proffesional so they will know if public will want to use the product better.
3. There was a point in the process where a self-appointed group of adults stepped up, stopped the ideas, and redirected the group to break up into teams. Why was this done?
4. At the end of the video, Dave Kelly states, “Look around. The only things that are not designed are the things we find in nature.” Can you think of anything that would contradict this statement?
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